business principles

Competence
Scores of GRAM experts in media planning and buying provide the partner agencies with high-quality services. Just few media buyers traditionally involved in process in most agencies have no chance to cover numerous media owners to even get the needed information, while GRAM agencies’ staff constantly communicates with hundreds of suppliers throughout the country.

Confidentiality
We do not disclose the names of the client ad agencies we work for. They publish their client lists to gain new clients, we do not. Media buying is what we do. Our business is not public. The clients of our clients are not our ones.

Responsibility
Our business is trade and financing rather than advertising. In fact, the agencies of the Group operate as distributors of media resources. Switching the flow of credit, we pay media owners in proper time regardless of how our partner agencies or advertisers make their payments.